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About that Nokia Sanyo Branding... PDF  | Print |  E-mail
Written by Christopher Price   
Monday, 12 June 2006
Awhile back, we ran (for all of 15 minutes) a news item covering the new standing of Nokia Sanyo. This was going to be on the podcast, but our next one is coming up and already too much to cover in it. So, on with the show.

Essentially, the article said that Nokia Sanyo was going to be branded as Nokia in the U.S. and Sanyo in Japan. This is due to the brand loyalty in the two countries. While Sanyo touts it's "most trusted cell phone brand" awards it receives at times, clearly Nokia is the larger of the two companies... having phones on every carrier instead of one. But, the folks over at Nokia weren't happy about us spilling this coverage. Since Nokia treated us kindly at CTIA, we took it down without any fuss (Sprint Legal knows what we mean about the word "fuss").

Some of the contributing evidence we cited was the lack of any presence from Sanyo outside of the Nokia meeting rooms, as well as Nokia CDMA being the primary brand, and clearly separate from the rest of Nokia (behind the scenes). So is it still a go? Nokia in the USA and Sanyo in Japan? It's been about three months since CTIA, anything can happen. However, it is the smartest branding move since the return of AT&T Wireless... and that's been four years in the making.

Want to comment? Hop on over to the PCS Intel Forums until we set up a dedicated comment system (in the near future).
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